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Listing Plan of Action

My Objectives are the Following:

  1. To assist in getting as many qualified buyers as possible into your home until it is sold.
  2. To communicate to you, weekly, the results of our activities.
  3. To assist you in negotiating the highest dollar value … between you and the buyer.

The Following are Steps I Take to Get a Home Sold … the “Proactive Approach:”

  1. Submit your home to our local Multiple Listing Service.
  2. Price your home competitively … to open the market vs. narrowing the market.
  3. Promote your home at the GoodLife Team weekly sales meeting.
  4. Develop a list of features of your home for the Brokers to use with their potential buyers.
  5. Email a features sheet to the top agents in the marketplace for their potential buyers.
  6. Suggest and advise as to any changes you may want to make in your property to make it more sale-able. This includes the use of staging and a professional real estate photographer.
  7. Constantly  update you as to any changes in the marketplace.
  8. Prospect 3 hours per day and talk to 25 people per day, looking for potential buyers.
  9. Contact, over the next seven days … my buyer leads, Center of Influence, and Past Clients for their referrals and prospective buyers.
  10. Add additional exposure through a professional sign and lockbox.  This includes a “coming soon” sign that will be replaced with a “for sale” sign.
  11. Whenever possible, pre-qualify the prospective buyers.
  12. Keep you aware of the various methods of financing that a buyer might want to use.
  13. Follow-up on the salespeople who have shown your home … for their feedback and response.
  14. Represent you on all offer presentations … to assist you in negotiating the best possible price and terms.
  15. Handle all of the follow-up upon a contract being accepted … all mortgage, title, and other closing procedures, with the help of my full-time contract to close manager and operations manager.
  16. Meet the appraiser at the property if the Buyer is obtaining financing to answer questions and encourage the best, most accurate valuation possible.
  17. Deliver your check at closing or confirm that the monetary wire has be sent upon closing and funding.
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